Email Marketing is one element of Digital Marketing Strategy
Email marketing involves the use of emails to keep customers informed about company news, offers, product updates and more. When done effectively, email is quite powerful and recommended because it can build personal relationships and increase brand awareness, traffic and sales.
Why?
1. It's cheap. The cost of marketing emails is much lower than other kinds of advertising like Pay per Click, for example. Mailchimp is one of the services I recommend. It allows you to send up to 12,000 emails each month to a list of up to 2,000 contacts for free! Plans range from $7 to $250 a month depending on how it's used.
2. It has a high ROI (return on investment). For every $1 you spend on email advertising, you can expect an average return of $42 according to industry experts.
3. It's impactful. Email marketing is up to 40 times more effective than social media according to experts.
4. It's accessible. 85% of users use smartphones to access eamil, which means you have the power to reach your audience through email marketing 24/7/365, from anywhere in the world!
5. It's growing. In 2019, there were 3.9 billion email users. That number is expected to grow to 5 billion by 20213.
6. It helps build relationships.
So What are the Steps To Take to Set Up Email Marketing?
Step 1 is to build a list. You can set up opt-in forms on your website and social media. I can help you create incentives for signing up to grow the list.
Step 2 is to send quality content. What is quality? Make sure it ads value, that it has an enticing subject line, that it's mobile-friendly and has a clear objective.
Step 3 is to use automation. We'll create a series of emails that are automatically sent to subscribers.
Step 4 is to provide effective analytics so we know what's working and what isn't.
If the idea of using Email Marketing to help build your brand and sell your products and services sound good to you, let me help you understand how all the various marketing tools work together to solve problems for your customers and lead to sales.